MRA Playbook

Last reviewed: April 2026

This playbook covers MRA for structured overseas market activities and highlights when non-grant routes may better fit the objective.

Best-fit use case

MRA is typically strongest when the company has one target market, one clear objective, and one practical activity plan.

Common weaknesses

• unclear market prioritisation
• broad activity scope without measurable outcomes
• weak export readiness evidence

Compare with alternative pathways

MRA is often suitable when:

• the project aligns with recognised market-entry activity categories
• the business can support documentation and timing requirements

Non-grant options may be suitable when:

• market testing is better handled through pilot partnerships
• faster commercial experimentation is needed

Important note

Note: MRA cases are strongest when scope is specific and evidence is grounded.

Next step

Continue to Digitalisation Pathways Playbook.